Skip to Main Content

Business, Organizations, and Management: MGT 361 / 366 M. Li

Company / Industry / Market Information

Use the following databases to find company information (overviews, profiles, MarketLine reports, SWOT analyses), industry information, news/articles about a company, market share information, and critical/scholarly literature. 

Quick tip!  Take note of database search options and filters that help narrow your search results.  For example, searching by NAICS codes for finding industry information; filtering results to include only document types like "industry report/profile" or "company profile;" adding terms/phrases like "market research," "consumer behavior," "brand loyalty," "market surveys," "market size," etc., to your search.

Additional resources for finding industry information/data:

Company Financial Information/Reports

You can frequently find a company's annual report or 10-K report on the company website.  You can also search the following library databases by company name and terms like "annual report," to find financial information.

Consumer Information

Find information about consumer behaviors/trends/attitudes, demographics, and more using the following databases:

Additional websites for finding demographic and consumer information:

Additional Resources