Librarian Resources: Outreach & Promotion Resources

Digest Posts

• AM Digest: post in advance through CNAV
• PM Digest: must post the day of through CNAV
• Employee digest options:
  • Administrator Digest
  • Faculty Digest
  • Support Staff Digest

The Gettysburgian

• Contact: editors@gettysburgian.com
• For library column, contact Meggan Smith

Bright Signs

Bright Sign Details

• PNG or JPG
• No standard dimensions
  • Requires a portrait and landscape option
• Email the completed content along with display dates to AdvertiseOnCampus@gettysburg.edu

Digest Posts

• AM Digest: post in advance through CNAV
• PM Digest: must post day of through CNAV
• Student digest options:
  • All student digest
  • First year digest
  • Sophomore digest
  • Junior digest
  • Senior digest

The Gettysburgian

• Contact: editors@gettysburgian.com

Napkin Holders

• 6.5" x 4.25"
• Send designs to Print Shop and add "Deliver to Dining Services Box 0440" in notes section

Student Landing Page

• Use the web help form and request to place an ad on the current students page
• Image: 800 x 450 pixels, no text
• PNG or JPG

Toilet Paper Times

• Contact: Campus Activities Board

Video Advertisements (Dining Lobby)

• All videos must be in MPEG file format, under 2MB file size
• Minimum dimensions: width - 1024 pixels ; height 652 pixels
• Videos must be under 15 seconds
• HD videos accepted

"What's Going On?!?!" Email Newsletter

• Contact: Office of Multicultural Engagement
• Images preferred

engageGettysburg Library Page (login required)

engageGettysburg Overview

• Visit OSAGL’s engageGettysburg tutorials and resources to view video tutorials and walkthroughs for engage.

Scheduling & Customizing Events

• New events are created on the 25Live Gettysburg platform and published to engageGettysburg
  • 25Live training materials
  • Contact: John Rudy
  • Once the event has been added to engageGettysburg, the event owners will be able to customize the event page(add images, event descriptions, and registration information)

Promoting Events & Stories through Campus Outlets

Campus Communications and Marketing welcome story ideas to promote across the college's various platforms, including our print publications, website, social media, etc. You can pitch story ideas through the "Story Pitch" form on their website (linked below). Please include as much information on the form as you have, including if you intended the story to be published to specific platforms (such as social media). The C&M department meets weekly to review these requests, and schedules stories at least a month in advance. 

• Marketing Request Forms

Acrylic Signs in the Library

Available sizes, types, and quantities of acrylic holders in the library:

• 11" x 8.5" horizontal (14)
• 8.5" x 11" vertical (14)
• 7" x 5" horizontal (13)
• 5" x 7" vertical (41)
• 4" x 6" (3)
• 3" x 10" nameplates (3)
• 4" x 11" (3)
• 7" x 11" (1)
• 8.5" x 11" leaflet holder (5)

Acrylic holders are located at the Check Out Desk on the main level

Friends of Musselman Library Newsletter

• Contact: Robin Wagner

Library Bulletin Boards

Lower Level: 

• Four-sided signage kiosk
• Bulletin board across from restrooms
• Staff bulletin board (LIB 019)

Main Level:

• Four-sided signage kiosk
• The library bulletin board in admin hallway, across from Research & Instruction

Poster Stands

Poster stand sizes:

• 22" x 28" 
• 11" x 17" 

Library Social Media Accounts

• Instagram:
  • Audience: primarily current students, alumni, and other campus organizations
  • Visual medium: photos/designs required for posting
  • Cross-posting: posts can be shared from Instagram to other platforms (Facebook & Twitter)
  • Linking: Links cannot be shared in captions of posts. The only viable link is in a page profile. We use Linktr.ee to aggregate links in our bio. 
  • Accounts: 
    • gburgcollibrary
    • gburgspeccoll
• Facebook:
  • Audience: Alumni, current students (especially through "Gettysburg College Class of XXXX" pages), library staff, and community members
  • Visual & Informational
  • Cross-posting: Content can be shared with other pages and across groups. It is useful to link to pages/accounts that you are referencing directly.
  • Linking: Facebook does not restrict links in the content
  • Accounts: 
    • Musselman Library
    • Special Collections, Musselman Library, Gettysburg College
• Twitter:
  • Audience: Campus organizations, some faculty, and other academic libraries
  • Visual & Informational with a character limit of 280/post
  • Cross-posting: Content can be re-tweeted by others. It is helpful to mention pages/accounts that you are referencing directly. 
  • Linking: It is a best practice to shorten links for Twitter to save on character use. Linktr.ee is also used as our profile link to aggregate the library content. 
  • Accounts:
    • gburgcollibrary
    • GCspeccoll

Logins & Account Access

• See S:\\Committees\Marketing\Social Media

Campus Social Media Policy

• Communications & Marketing's Social Media Policy for Campus Organizations

Images

• Gettysburg College Flickr albums
  • Musselman Library
• Curated collections (buildings, people, seasonal, etc.)
  • Musselman Library